If you have Google Analytics installed on your website (which you should!), the first thing you’ll see when you login is the Audience Overview report. If you’re mystified by all the numbers and graphs, here’s a primer on how to read and interpret them.
Insights by Ondetto
Thoughts about internet marketing for SMBs.
We've all heard about the power of meditation - it keeps you calm, focused and happy, and therefore more productive at work and in your personal life. But most of us don't have time to sit in the lotus position for hours and contemplate life. If you'd still like to give meditation a go, watch this short video and learn how to meditate in a minute.
If you have a website, you’ll know how difficult it can be to attract enough traffic to it. Driving traffic to your website should include several tactics such as advertising and email marketing, but there is no doubt that search engine optimisation (SEO) is one of the most important things you’ll need to address.
Inbound Marketing: Get found using Google, social media and blogs by Brian Halligan and Dharmesh Shah
Forget about traditional marketing techniques involving big wallets and pushy messages that interrupt people’s lives. Inbound Marketing promises to deliver customers to your doorstep (read: website) when they are actually interested in your product or service.
Over the last couple of years, this book has become a classic that belongs on the bookshelf of every marketer and small business owner.
If you have had a Joomla website built for you and are trying to edit some of the content, it is important that you understand the way your website is structured.
The main areas of editable content you will see on your website are driven by articles and modules.
This is a great talk by Shawn Achor at a TED conference. Shawn is a positive psychology researcher, and in his talk he challenges the idea that we should work harder to eventually achieve happiness - according to him, this is backwards. Happiness should come first, and greater productivity at work will follow.
Google has just released a major change to the way AdWords will work: Enhanced Campaigns. Yesterday I attended a seminar in Melbourne held by Google to explain these changes to agencies managing AdWords campaigns for their clients.
Enhanced Campaigns is already available if you do a manual upgrade, and within the next 4-6 months all campaigns will be forced to upgrade.